Market Research
Build a Database to Forecast Prospective Clients for Advanced Property Solutions
In a city of 10 million people, how would you identify the ones who are looking to buy or rent property? Practice lead generation for business development in a highly profitable industry, ie real estate.
Certified by
Naresh Naidu
Manager - Business Development, APS Property Solutions
Marketing Analyst
Real Estate
No. of Subscribers
Time Commitment
Submit First Draft in 15 days
30 days
Tools you’ll learn
Here’s What You Work On
About the Company
APS is a leading Real Estate solutions provider offering a wide gamut of services. They also specialize in commercial interior works and undertake various construction projects. At APS, they understand that housing is more than just a business transaction. Their innovative solutions help their clientele find their ‘best-fit’ in terms of expectation and location in sync with the market pulse and aligned to their long-term and short-term goals. APS is also a trusted partner for corporations and developers.
the following work techniques
Company research
Market research
Real estate sector in India
Bridging the gap
Forecasting allows a company to identify potential clients and work to procure them even while the company is doing well. This will ensure a constant supply of new clients and prevent any dry spells that might occur. Forecasting is important especially when there are multiple competitors because if you are not first to approach a client, you might end up losing them. Therefore businesses invest significantly in forecasting and creating a pipeline of potential clients.
the following skills
Champion the customer
Marketing insights
Marketing strategy
Expected output
In this menternship, you will curate a database of companies along with a list of 15 sales qualified leads for a real estate company.
the following deliverables
Database of clients
List of qualified leads
What you’ll need before starting
Basics of ratio analysis